The Starting Position
What was making the website harder to find, understand, trust or use before the project moved forward.
Selected Cornwall Client Work
Real Work Behind Stronger Websites
Explore how South West SEO turns audits, commercial priorities and customer journeys into clearer websites, stronger content and more useful search foundations for Cornwall businesses.
Genuine client projects
Commercial priorities explained
No inflated performance claims
Featured case study
Driftwood Holiday Cottages
Ongoing
Working together
Since January 2026
Market
Cornwall tourism
Focus
SEO, content and website development
Current website transformation
Case study 01
The thinking behind the work
More Useful Than a Gallery of Finished Screens
A polished website matters, but the strongest work begins with the business problem underneath it. These case studies explain the starting point, the priorities chosen and how each improvement supports the next.
The Commercial Priority
Which audiences, searches and customer actions mattered most, and why they shaped the order of the work.
The Work and Outcome
What changed across SEO, content, structure and design, with evidence added when enough reliable data exists.
Project status
Ongoing SEO and website development
Featured case study
Building a Stronger Digital Platform for Driftwood
Driftwood Holiday Cottages needed a website that could serve two commercially important journeys: helping guests confidently discover and book Cornwall stays, while giving property owners a stronger reason to choose Driftwood for local holiday-let management.
Started
January 2026
Sector
Tourism and accommodation
Platform
WordPress
- Full SEO and website review with commercially ordered priorities.
- Premium page design and clearer mobile presentation.
- Stronger cottage discovery, direct-booking and Cornwall guide journeys.
- A dedicated owner-acquisition structure for holiday cottage management.
Connected expertise
The Work Sits Across More Than One Discipline
Commercial website growth rarely comes from one isolated change. The Driftwood project shows how research, page structure, useful content, design and conversion routes can work as one connected system.
SEO Strategy
Audit the existing position, identify the highest-value opportunities and place the work in a practical order.
Content Architecture
Give cottages, destinations, guest needs, owner services and supporting guidance a clearer place within the website.
Premium Web Design
Create a consistent visual system that feels more considered while keeping important booking functions easy to use.
Conversion Journeys
Make the next step clearer for guests searching availability and owners considering management support.
Evidence without the theatre
Clear About What Has Changed and What Is Still Developing
New SEO and content work needs time to be crawled, understood and tested in search. Where a project is ongoing, the case study focuses first on the verified work and visible improvements. Performance figures are added only when the comparison is meaningful.
The aim is useful evidence, not a dramatic percentage without context.
Time periods, starting points and the work behind future results should
remain clear.
A growing body of work
Further Cornwall Projects Will Be Added as the Evidence Is Ready
The collection will expand across local services, commercial property, trades, tourism and SEO-led website projects. Each new case study will be published when there is enough detail to make it genuinely useful.
Start with your current position
What Could a Stronger Website Change for Your Business?
Tell me about your website, the customers you want to reach and the opportunities you believe are being missed. I will review the starting point and identify the most useful direction.
Clear priorities
Direct personal support
SEO, content and web design