A consistent website experience
The homepage, service content, location pages and supporting sections use a coordinated visual approach with clear headings and enquiry prompts.
Property services · Website & SEO
A Clearer Website for a Business That Looks After Every Detail.
Website design, service content and ongoing SEO support for South West PCM, bringing holiday home cleaning, linen hire and property support into a cohesive customer experience.
Cornwall business
Ongoing support
Client case study
South West PCM
Ongoing support
The project
Bring the services together. Make the next step clear.
Present a broad cleaning and property support offer clearly, give key services their own space and build a stronger foundation for ongoing search work.
South West PCM supports property owners with services that often work together. The website work focuses on explaining those services clearly, presenting the business consistently and connecting relevant pages so visitors can explore the support they need.
What went into the work
Every element with a clear purpose.
Service content with a clear focus
Holiday home cleaning, changeovers, linen and property support are explained through dedicated content that reflects the questions owners are likely to have.
A more useful linen journey
The linen enquiry interface brings bed sizes, quantities and property details into a guided process, giving customers a structured way to outline their requirements.
Connected pages and local coverage
Internal links connect related services and location content, helping visitors move from a broad overview to more specific information.
Ongoing content and refinement
Further work has included homepage content, blog updates, a page about changing commercial property manager, and refinements to spacing and mobile navigation.
A closer look
See the thinking on the screen.
Selected mobile views from the website, showing the design, content and customer journey in practice.
What the work delivers
A stronger platform for the business.
A cohesive service offer
The website brings cleaning, linen and property support together through consistent design and clearer explanations.
A guided enquiry route
Service-specific calls to action and the linen enquiry interface provide distinct ways to express an interest.
A base for ongoing SEO
Service and location content, internal links and continuing page improvements provide a practical base for further search work.
This case study currently records the website and content work. Search performance will be added using dated Search Console comparisons; no traffic or enquiry uplift is claimed here.
Start with your business
Could Your Service Business Benefit from a Clearer Website?
Bring your services, search priorities and customer journey together. I’ll help identify the improvements that deserve attention first.